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Your Mushroom Farm is Not a Tech Company

Most businesses aren't a good fit for venture capital. Picking the right sources of funding is one of the most important decisions you'll make.

When you're pitching your mushroom farming startup as a tech company, you're on a path that's going to end badly.

‘VCs need their money back’: why sustainable startups struggle to fix our broken food system
Firms such as Smallhold have lessons to be learned on what business can – and can’t – do in transforming agriculture