Welcome to The Roadmap (Beta)
Here, you’ll find essential posts to guide you through growth, funding, exit strategy, and pivoting to profitability—key pillars for founders navigating their startup journey. This section is in its early stages, and I’ll be updating and expanding the content regularly, so check back often for new insights.
Growth
- Defining Product-Market Fit: Feasible, Desirable, and Viable
- Embrace the MVP and Stop Trying To Boil The Ocean
- Scaling Product-Market Fit is a Marathon, Not a Sprint
- 3 Common Mistakes That Are Inflating Your Marketing Budget
- It's The 60 Percent In The Middle That Will Kill Your Company
- Wrong Sales Channels — Let's Fix That
Funding
- Valuation Makes The Headlines – Liquidation Preferences Allocate The Cash
- Down Rounds and Recaps Part 1 — What, Why, When
- Down Rounds and Recaps Part 2 – Managing Your Key Stakeholders
- Down Rounds and Recaps Part 3 – A Deep Dive into Down Rounds
- Down Rounds and Recaps Part 4 – Navigating the Startup Recap
- Don't Trade Valuation For Structure
- Choose Your Venture Investors Wisely
- External Events Can Move The Goalposts
- Avoid the SAFE Note Dilution Trap
- How To Steer Your Startup Through The VC Shakeout
- 3 Essential Steps for Startups to Keep Enough Cash in the Bank
- 4 Pitfalls of Raising Venture Capital and How to Avoid Them
Profitability
Leadership
- Don't Let Selective Storytelling in the Media Warp Your Perspective
- Fear, Uncertainty, and Doubt Can Be Founder Superpowers
- Don’t Be The Hound – Pick Up Your Head
- Four Steps to Navigating the Startup Team Skills Gap
- The Sunk Cost Fallacy - The Roadblock to Meaningful Change
- Go Big or Go Home - Bad Advice Or The Worst Advice
- If All We Have Is Opinions, Let's Go With Mine
- Spaghetti Against the Wall Leaves a Terrible Mess
- Making The Best Decisions You Can With The Best Data You Have