Growth
Even in the earliest stages of your business, it's important to build a proper revenue and customer acquisition model. It doesn't have to be an overly complicated exercise, but it should force you to think through a few very important parts of your business. If done
Growth
Whether your company needs to build a new sales plan or develop next year's budget, the question of top-down planning versus bottom-up is an important one. Spoiler alert. The answer is that you need to do both. Whenever I have led a process to develop a plan that
Growth
When nothing seems to be going right within your company. When your cash runway is getting shorter, and your cash burn is getting higher. When your team is searching for answers, and looking to you as the cliff is approaching. One of the worst things you can do during this
Growth
In a meeting with a client this week, they asked me how they could increase average performance of Return On Ad Spend (ROAS) for campaigns run on social platforms, a key metric for their e-commerce business. I told them that they should focus on the worst performing campaigns, so that
Growth
One of the worst mistakes a startup can make is to raise and spend too much money before they’ve found product-market fit. I’ve seen a lot of high value, high cash burn businesses flame out spectacularly over the years. They raise millions on hype and and spend quickly