Growth
In a meeting with a client this week, they asked me how they could increase average performance of Return On Ad Spend (ROAS) for campaigns run on social platforms, a key metric for their e-commerce business. I told them that they should focus on the worst performing campaigns, so that
Leadership
Often when I get the chance to speak to a group of students, someone invariably asks me to describe the ideal employee. What are the traits of a prospective new hire that I look for, and would give them the best chance of success? In the book “The Five Dysfunctions
Leadership
One way I’ve measured my career development is in the dramatic decline in the awesomeness of my offices and desks over the years. At the age of 26, I started my new role as an audit and tax supervisor at the national accounting firm Kenneth Leventhal. Their Boston office
Growth
One of the worst mistakes a startup can make is to raise and spend too much money before they’ve found product-market fit. I’ve seen a lot of high value, high cash burn businesses flame out spectacularly over the years. They raise millions on hype and and spend quickly