Partnering with founders to realize your vision and maximize value.
Hi, I’m Eric Ashman.
I help founders navigate the startup journey — from fundraising and scaling to executing exit strategies and pivoting to profitability.
With over 25 years of experience partnering with founders and CEOs, I’ve helped startups increase sales, expand operating margins, scale product-market fit, build exceptional teams, and secure successful outcomes.
I can guide you along this same path to achieving your goals.
You Need An Experienced Advisor On Your Side
- Led the sale of the Huffington Post for $315 million.
- Led a simultaneous four-company merger to create Group Nine Media, one of the largest digital-first media companies in the world.
- Led M.M.LaFleur through a pivot to profitability, setting up a brand repositioning for the post-COVID era.
- Raised $200 million over multiple rounds of funding.
- Restructured a global technology PR agency in the aftermath of the dot-com bubble.
- Built highly scalable operations teams from the ground up.
This Is How I Can Help You Achieve Your Goals
Funding Your Vision
Equity, debt, and cash flow. We'll leave no stone unturned in executing a funding plan that supports your growth strategy.
Scalable Growth
Product-market fit is a constantly moving target. We’ll leverage proven methods to keep you on a scalable path to growth.
Pivot to Profitability
When you’re no longer Default Investable, let’s pivot to Default Alive. Build value. Build your brand. Stay in control of your destiny.
Exit Strategy
When to raise, when to pivot to profitability, and when to sell. We’ll make a plan that maximizes value and achieves your goals.
Testimonials
“These were among the most productive hours of the month.”
Every call with Eric delivered incredibly strategic advice that left me with clear action items and a stronger sense of direction. Truly worth every minute for the hands-on experience and invaluable insights on pivots, fundraising, or any large strategic decision.
“Eric is the partner that every founder needs.”
He is part business coach, part therapist, part mentor. My company couldn’t have made it to the other side without his help. I’m indebted to him.
“The wild swings in a startup are normal—and not mine to endure alone.”
Eric’s lived experience across every facet of the startup journey has given me invaluable perspective. Our discussions were cathartic, reassuring me that the wild swings in a startup are normal and not mine to endure alone. He consistently arrives well-prepared and zeroes in on the central issues. I recommend him to any founder without hesitation.
Case Studies
I understand the grit and determination it takes to navigate the ups and downs of building your startup.
I’ve been there. My work is grounded in these experiences.
Read the case studies