LTV - CAC Calculator
LTV:CAC Calculator
Calculate key metrics for your subscription business based on newsletter conversion funnel
Input Values
Results
Calculated Subscriber CAC
$40.00
Cost to acquire one paying subscriber = Cost per newsletter subscriber ÷ Conversion rate
Average Customer Lifetime
20.0 months
Average time a customer stays subscribed = 1 ÷ Monthly churn rate
Average Customer Lifetime Value (LTV)
$479.84
Total profit from an average customer = Monthly subscription price × Average lifetime × Gross margin
LTV:CAC Ratio
12.00
Value generated per dollar spent on acquisition = LTV ÷ CAC
Payback Period
1.67 months
Time to recover acquisition cost = CAC ÷ (Monthly subscription price × Gross margin)
Your LTV:CAC ratio is excellent (>3)! Your business model is highly sustainable.
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